Businesses can't fake their way through social interactions. A company that commits to the social media space is going to expose its core - its mission, its values and its attitude toward its customers and employees. Some companies are avoiding social media engagement in hopes of avoiding this new vulnerability. But there's no place to hide. Produce a shoddy product or provide bad customer service and social media will expose it. Companies that are succeeding in social media have a culture of open communication. They encourage and equip their people to represent the enterprise in the social media world.
Let's focus on Youfit Health Clubs as an example. With it's distinctive if not funky lime green and purple color scheme, the company boasts over 65 locations throughout Florida, Georgia, Arizona, Colorado, Tennessee, Texas and California. The company actively engages its members via YouTube, Facebook, Twitter, Pinterest and Instagram and records nearly 40,000 followers. The company has a proven track record of responding to customer inquiries, posts and concerns within minutes of the customer time stamp. Furthermore, Youfit knows the value of social media by constantly providing ways in which it's customers can participate in online contests and social promotions.
"Every great business is built on friendship." - JC Penney
Ultimately, if companies, like Youfit Health Clubs, were doing anything other than their very best at being proactive with it's customers and fan base, then this humble Brand Ambassador would be writing quite a different blog on this topic. It's refreshing to write about persnickety people and cultivated companies doing great things to help improve upon the value of our hard earned dollars. At Youfit, it's clear that their succeeding in this mission.
@LonnieTampa
#LonnieLedford
#BrandAmbassador
